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Why influencer marketing scares the pants off advertisers
This is a guest post by Nicolas Chabot, VP EMEA at influencer analytics platform Traackr. Influencer marketing is replacing traditional advertising in social media – and this scares the pants off...
View ArticleHow to Identify Online Influencers
This is a post by Nicolas Chabot (@nicochabs), VP EMEA for Traackr, the influencer marketing platform. You can hear him in discussion with Tom Messett, Head of Digital Marketing & Advocacy for...
View ArticleHow to combine influencer marketing with #socialCS and reputation management
In this insightful guest post Nicolas Chabot of Traackr evaluates how the rise of influencer marketing is challenging existing reputation management and social customer service strategies. While social...
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